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Join Ashley’s Job Offer Academy! Job Hunt Course
- Get clear on the best jobs for you.
- Learn how to talk about yourself in a way that opens career doors.
- Craft a polished resume and cover letter that stands out.
- Devise a networking strategy that gets you in front of the people who can hire you.
- Nail every job interview with ease and grace.
- Master an exact approach to negotiate that salary you know you deserve.
The Job Offer Academy Includes. . .
- 10 hours of step-by-step job hunt instruction.
- 8 modules
- 5 tutorials
- Downloadable and comprehensive workbook(full of templates you can use– resume, cover letter, emails and more!) delivered over 4 weeks.
Modules In The Job Offer Academy
Module #1: Find Your Purpose and Hone In On Your Options
- Get an answer to the question, “Am I even on the right track?”
- Become more aligned with your true purpose.
- Get clearer on your gifts – and how to translate them into the right jobs for you (this will save you endless hours of applying for the wrong jobs!).
- Shift your perspective and cultivate a success mindset.
- Make a plan for where you’re going in your life/career, and HOW to get there.
+ TUTORIAL #1: LinkedIn Tutorial
Module #2: Speak About Yourself In A Way That Inspires Others
- Learn to talk about yourself when someone says, “tell me about yourself” in a way that opens really heavy doors.
- Train your ear to hear an invitation for an elevator pitch…and never feel like you’ve left an opportunity on the table again.
- Discover the two key questions you should ALWAYS ask in a networking conversation.
- Understand how to re-frame something “negative” (i.e. a resume gap, illness, etc.) as it comes up in a networking conversation.
- Learn how to address a looming doubt in the mind of your interviewer.
Module #3: Translate Your Experiences Into A Resume That Stands Out
- Discover a proven step-by-step formula to create a world-class resume that stands out from the rest.
- Avoid the biggest mistakes that will send your resume straight to the trash.
- Learn to write like a professional resume writer – including timeless tips and current best practices.
- Position yourself as a thought leader and a high performer (in a way that translates into more $$$ in your bank account).
Module #4: Write A Cover Letter That Inspires Interviewers
- Understand the 2 types of cover letters (and which one you should include with your application).
- See examples of each type of cover letter + how to structure each paragraph.
- Learn common grammar, content & style mistakes to avoid.
- Discover what to do BEFORE you start writing, that can “make” or “break” your application.
Module #5: Get Clear On Who You Need To Reach Out To
- Learn how to target your networking (hint: talking to family and friends of friends is only scratching the surface!).
- Discover networking strategies that are PROVEN to help you get job offers.
- Want to move to a new city/country? Learn how to land that “destination dream job” without even leaving home.
+ Tutorial #2: How to Find Your Two Points of Contact
+ Tutorial #3: How to Find an Email in Record Time
Module #6: Write The Perfect Emails To People Who Can Hire You
- Get scripts and templates for exactly what to write in your “cold” emails to hiring managers and human resources employees.
- Understand the art of effectively following up.
- Learn the structure/formula for writing your own cold emails (when you come across a new type of outreach situation).
- Learn how to leverage your college alumni network, even years after you’ve graduated.
- Land meetings with hiring managers who offer you job opportunities on the spot.
- Learn how to write an effective “thank you” email.
+ Tutorial #4: Job Hunting via Twitter
+ Tutorial #5: How to Leverage your College Network
Module #7: Learn How To Be Memorable For The Interview
- Inspire your interviewer and stand out from the crowd.
- Talk about your biggest weaknesses in a way that is honest AND positions you as a strong candidate.
- Answer interview questions about salary expectations with ease & grace.
- Learn how to prepare as effectively as possible.
- Navigate phone or Skype interviews like a pro.
- Secrets on how to tactfully follow up.
Module #8: Get A Raise Before You Sign The Dotted Line
- Negotiate a 20% salary bump before you sign the dotted line.
- Find out what employers are paying in your industry (this can make all the difference in the negotiation process).
- Get a raise – even when the employer tells you the number “isn’t flexible.”
- Learn how to make it a win-win negotiation every time.
The fact that you’re here means that you’re probably in the exact same place I was just a few years ago: confused, exhausted, and uncertain of what you’re truly meant to be doing in your career…And if you’re anything like I was six years ago, you’re unsure about HOW you’re supposed to get there.
Today, I’m a career coach, empowering 20somethings and 30somethings around the world to discover their authentic careers, land more job offers and launch their dream businesses – but back then I was winning awards for my work as a national security expert for the Pentagon.
Yes, THE Pentagon.
Needless to say, the leap from national security professional to career coach is not a natural transition… So you’re probably wondering how I got from there to here.
I’ll rewind for a moment.
In 2008, when I was living in France, I saw a man hit his wife across the face in broad daylight. No one around us flinched. I was in tears.
Watching this abuse got me thinking about the role government plays in protecting people, both on a human level and on a national level; this moment solidified my interest in pursuing a career in counterterrorism.
I set out to learn as much as I could: I read everything, mastered Arabic and French, and traveled to some of the darkest and most remote corners of the world, convinced that I would be the next Maya from Zero Dark Thirty. Before the ink dried on my undergraduate diploma, I was already preparing to start an international relations Master’s program in the Department of War Studies at King’s College London.
It certainly seemed like a good idea at college graduation: My friends struggled to formulate answers when their parents and professors asked, “What are you going to do in the real world?,” but I got to smile serenely and tell people I had a “plan.”
That confidence began to deteriorate when I got to grad school.
Sure, I was interested in the subject matter, but everyone around me seemed so passionate, so…certain. It was an alarming contrast: interest versus passion.
After graduation, I returned home to LA and started searching for employment. It didn’t take long to figure out that I was a terrible job-hunter, so I took the first reasonable offer I received: A dead-end admin position.
Every day was spent ordering cupcakes for office parties and processing travel expenses for executives’ exciting business trips to locations I never thought I’d get to see.
My counterterrorism ambitions haunted me constantly, and I daydreamed about moving to D.C. to use my degree in a meaningful way…but I was stuck. As much as I wanted to serve my country, I had a steady job in LA at a time when everyone was panicking over the economy… Plus, I was scared. Who was I to think there was something better out there for little old me?
So I did what so many of my clients did before they started working with me:
Only when my misery finally outweighed my fear of the unknown did I get the courage to make a change.
I arrived in Washington, D.C. with zero job prospects and zero professional contacts. Using the same “I WILL make this work” attitude that propelled me through grad school, I threw myself into the job search.
I met inspiring DC women on my journey—all of whom were incredibly successful—and they’d confide in me that their “coach” helped them create their big careers.
“A coach? Like a sports coach?” I’d ask. They smiled, and helped me in my job hunt.
I met with 200 people in six weeks, logged about a thousand miles on the metro, drank enough get-to-know-you coffee and job-fair Chardonnay to fill a swimming pool… And don’t even get me started on all the job applications I completed, only to have them die in cyberspace.
Trust me, in those early months in D.C., I got dealt enough rejection to last several lifetimes.
But it worked! I landed three job offers in six weeks —each one better than the last.
I’ll never forget landing my coveted job for the Pentagon at age 23, negotiating a 300% raise, feeling like I was on top of the world with my new six-figure salary and sparkling DC life.
I literally went from executive assistant to an executive– all in ONE six week job hunt. Think about that… SIX weeks and my life was THAT different.
Unfortunately, the feeling was short-lived.
I spoke at TEDxBerkeley years later about the process of admitting to myself that I didn’t have what it took to hold a gun and be the spy I thought I was destined to be.
I talked about it as a breakthrough, but at the time of the realization, it felt like more like a nervous breakdown
Realizing I was in the wrong profession wasn’t an easy or convenient pill to swallow so soon after completing an expensive Master’s degree, but veering off my well-planned career path didn’t seem like an option, so once again, I stuck it out.
It got to the point where every day in my job felt like a waste of time. I was burnt-out and scared that I would never find my purpose in the workforce. I worried that I would spend my entire life counting down to Fridays, never finding a career that energized and excited me. I was overwhelmed and upset by the idea of letting life happen to me, just taking jobs just because I “should take what I can get,” or because I didn’t really know what I wanted.
These thoughts really killed my confidence, which made the idea of going out and finding a new job even less appealing.
I started talking to friends about my job hunt, but we always inevitably ended up talking about their careers. Everyone, it seemed, was experiencing a crisis of their own, yet they wanted to know how I’d managed to triple my income, land so many interviews, and become so efficient at networking. Pretty soon, my friends were asking if they could bring their friends along to our coffee dates or weekend brunches, and instead of talking about bad dates or annoying roommates, we would map out how they were going to ask for a raise, pursue a promotion, or make a lateral jump to a new industry.
I’ll never forget the day I arrived at Starbucks to meet a friend and she was accompanied by eight girls, all of them crammed around a tiny table.
I taught them everything I knew about job hunting. It wasn’t until later that I learned to live my own purpose that I’d start to help these amazing women find theirs, too.
Finally, I moved home to L.A. The fear and uncertainty I’d been dodging for so long caught up with me, and I felt like a complete failure.
In those early months back in California, I gave a lot of thought to the feedback I’d gotten from all my friends in D.C. when I helped them land new jobs and improve their professional circumstances. All of them urged me to become a professional career coach, and although the idea intrigued me, I thought it sounded like a bizarre career path… And evvvven if I got the courage to wave my freak flag and fully own it, I wasn’t sure how or if I should try to make it happen.
I knew I needed to take massive action, so I borrowed money to hire a career coach who empowered me to move forward.
It was a life-changing decision: She helped me overcome the emotional hangover I felt from realizing that my dream job wasn’t so dreamy. More importantly, she helped me recover the confidence and clarity I’d lost along the way.
While working with my coach, I reflected on the weeks in DC I spent as a job hunting and job-hopping master. I realized that it was the thrill of the hunt – not the job itself – that lit me up and made me come alive. I truly loved job hunting and helping people find their purpose. I loved networking, I loved rebranding my resume, and I loved negotiating for my salaries. In fact, I secured a 20-50% salary increase with every single job hop.
I felt incredible fulfillment when my tools translated into massive results for others.
Any confusion I had about my own purpose soon dissipated: I was already living it as a Career Coach.
There were absolutely no career or business coaches to millennials to be found online at the time that I launched, so I had to fully own it. It was my time. I paved my own path with no one else to follow.
At 30 years old, I’ve built a thriving business supporting Gen Y women in their careers, and I can honestly say that I’m living my purpose every day.
In three years time, I scaled the business to exceed the multiple 7- figure mark and built a team of top coaches and career experts. And believe me when I tell you, I didn’t think I could possibly make a great living, love what I do, AND help people while I do it.
Today, my team and I coach our clients—both in private and group programs— on how to find their purpose, land more job offers and scale their business. I started off helping 20somethings, and now we are supporting amazing men and women of all ages.
I’ve also launched a writing house, CAKE Publishing, which helps entrepreneurs, companies and influencers through ghostwriting, copywriting, publicity and social media management.
I am so inspired every time someone new finds me and says “yes” to investing in themselves for coaching. It is such powerful work. Whether I’m helping someone get clarity on the best career path for them, helping a new entrepreneur launch their business, or helping job hunters land offers, I am in my bliss.